Gone are the days of manual paperwork and tedious bookkeeping processes when it comes to charity donor management and fundraising in New Zealand. Now, thanks to the rise of commitment-free charity management software and cloud-based end-to-end solutions, not-for-profits can consolidate data and automate processes more efficiently than ever before.
Whether you’re managing volunteer recruitment, running campaigns, or tracking donor engagement and donations, good charity management software can make all the difference. But how do you know which platform is best for your organisation? Here we explore the latest trends and technologies available to help Kiwi charities optimise their donations and fundraising.
Maximising Donor Engagement
Charities are continuously looking for ways to maximise donor engagement and boost donations. Outdated methods like wearing out volunteers’ shoe leather at door-knocking campaigns, or using print material like flyers, can be time-consuming, costly, and often ineffective.
An alternative approach is to use a 360-degree donor relationships management system—to easily manage contacts and track relationships. These platforms allow charities to capture donor details, segment and analyse giving behaviour, and generate automated reports. Furthermore, they can schedule thank you emails and acknowledgments, automate the segmentation of contact lists, integrate payment portals, and even build custom surveys for donor feedback.
Better donor relationship management capabilities give Kiwi charities more insight into donor interests, allowing them to better match them with mission-aligned opportunities and further entice donations.
Tap Into Smart Giving Technology
Many leading charity management software platforms also offer tools to encourage smart giving through tax-deductible donation schemes. This lets charities in New Zealand capture donations from supporters around the world and accept payments through multiple currencies. As many platforms integrate seamlessly with online banking systems, donors can set up regular payments and make quick, secure one-off transfers.
One such example of a cloud-based donation platform is giving.org.nz. This is an “online gateway to giving in Aotearoa” that allows individuals and foundations to donate to registered charities. Thanks to its secure donation platform, smart giving technology isn’t just accessible to large organizations in New Zealand – small and medium-sized organisations can leverage the technology too.
When integrated with a charity management software platform, smart giving technology gives Kiwi charities the chance to tap into a larger donor base from around the world and make donations easier to process.
Advantageous Fundraising Events
Fundraising events are commonplace for charities in New Zealand. To make the most out of their efforts, some organisations are using technology to process tickets, collect payments, and run auctions. This helps reduce administrative tasks on the day and allows volunteers and staff to focus on creating a positive attendee experience.
One popular choice is Fundraise Up, a fundraising platform that makes use of dynamic peer-to-peer fundraising campaigns, event registration, and donations pages. Fundraise Up also helps charities create effective online donation campaigns, optimise donation forms, and process payments for in-person fundraising events.
By streamlining the ticketing and registration process, charities in New Zealand can increase the efficiency of their fundraising events. Even better, by offering free ticketing, organisers can give attendees a better experience and encourage donations closer to the event.
Key Benefits of Charity Management Software
Charity management software has revolutionised the way Kiwi charities handle operations and manage donations. Whether it’s donor relationship management, smart giving technology, or event registration – there are plenty of advantages to using these platforms.
- 360-degree donor relationship management – stay organised, improve efficiency, and get a better understanding of donor interests.
- Smart giving technology – access larger donor bases overseas and capture donations through multiple currencies.
- Event registration – simplify ticketing and registration processes to promote fundraising initiatives and increase donations.
By putting the right tools in place and investing in the right software, Kiwi charities can take advantage of modern technologies to drive fundraising efforts and optimise donations.